social influence and social change
- Created by: IvyVega
- Created on: 24-02-18 17:29
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- social influence and social change
- lessons from minority influence research
- civil rights marches drew attention to segregation
- segregation in1950s America
- places such as schools and restaurants in the southern states were exclusive to whites
- civil rights marches drew attention to the situation by providing social proof of the problem
- places such as schools and restaurants in the southern states were exclusive to whites
- segregation in1950s America
- a minority marched but they were consistent
- people took part in the marches on a large scale.
- even though it was a minority of the American population they displayed consistency of message and intent.
- people took part in the marches on a large scale.
- deeper processing
- this attention meant that many people who had accepted the status quo began thinking about the unjustness of it.
- augmentation principle
- freedom riders were mixed racial groups who got on buses in the south to challenge separate seating for black people
- many were beaten and suffered mob violence
- snowball effect
- civil rights activists gradually got the attention of the US government.
- in 1964 the civil rights act was passed, prohibiting discrimination
- a change from minority to majority support for civil rights
- in 1964 the civil rights act was passed, prohibiting discrimination
- civil rights activists gradually got the attention of the US government.
- social cryptomnesia occurred
- this refers to people having a memory that a change happened but not remembering how.
- social change came about but some people have no memory of the events leading to that change.
- this refers to people having a memory that a change happened but not remembering how.
- civil rights marches drew attention to segregation
- lessons from conformity research
- dissenters make social change more likely
- Asch's research
- variation where one confederate always gave correct answers.
- This broke the power of the majority encouraging others to dissent
- this demonstrates potential for social change
- Asch's research
- majority influence and normative social influence
- environmental and health campaigns exploit conformity by appealing to NSI.
- they provide information about what others are doing
- e.g. reducing litter by printing normative messages on bins
- social change is encouraged by drawing attention to the majority's behaviour
- dissenters make social change more likely
- lessons from obedience research
- disobedient models make change more likely
- milgram's research
- disobedient models in the variation where a confederate refused to give shocks
- the rate of obedience in genuine participants plummeted.
- milgram's research
- gradual commitment leads to drift
- zimbardo
- once a small instruction is obeyed, it becomes more difficult to resist a bigger one
- people drift into a new kind of behaviour.
- zimbardo
- disobedient models make change more likely
- lessons from minority influence research
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