Social Influence and Social Change
- Created by: theninjaemu
- Created on: 29-03-17 10:12
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- Social Influence and Social Change
- Minority to majority view
- 1) Drawing attention to an issue using social proof
- 2) Consistency in a view
- 3) Deeper processing
- 4) The augmentationprinciple
- 5) The snowball effect
- 6) Social cryptomnesia
- Conformity reserach
- Dissenters make social change more likely
- Variation in Asch's research: one confederate always gave correct answers
- Broke the power of the majority, encouraging others to dissent
- Demonstrates a potential for social change
- Majority influence and normative social influence
- Environmental and health campaigns exploit conformity by appealing to NSI
- Provide information on what others are doing e.g. printing normative messages on bins
- Social change is encouraged by drawing attention to behaviour of the majority
- Dissenters make social change more likely
- Obedience reserach
- Disobedient models make change more likely
- Milgram's research: disobedient models in the variation where confederate refused to give shocks
- Rate of obedience in genuine participants plummeted
- Gradual commitment leads to 'drift'
- Zimbardo (2007): Once a small instruction is obeyed, it is harder to resist a bigger one
- People 'drift' to a new kind of behaviour
- Disobedient models make change more likely
- Minority to majority view
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