social influence and change

  • Created by: sophiemai
  • Created on: 14-04-19 11:19
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  • Ash research
    • 75% conformed at least once
    • Social Influence
      • types and explanation
        • internalisation identification   compliance
        • infomational socal influence           normative social influence
        • Eval; 1-ISI and NSI hard to separate 2/3 - both have suporting evidence 4- indiviual differences
      • Zimbardo conforming to sical roles
        • found; people conformed so much reasearch had to be stopped a week early    the roles were very easily conformed too
        • Eval; 1- not realistic cant be genralised 2- high levels of control 3- ETHICAL ISSUES 4- other research does not support
      • Milgrims research & situational variables   - obedience
        • found; 65% continused to the highest voltage            47.5% in a run down office 40% if in same room 20% if experimenter no longer wore a lab coat
        • Eval of original research; 1- low internal validity 2- good external validity 3- supporting research 4- ethical issues
        • Eval of variations; 1- supporting research 2- lo internal validity 3- cross cultural support 4- high control
      • Social psychological factors- obedience
        • agentic state
          • following orders carrying out tasks on behalf of other people   most people start in autonomous state and then experience an agentic shift
          • Eval; 1- research support 2- limited explaination
        • legitimacy of authority
          • we are obident to the authority roles we are taught from a young age
            • Eval; 1- cultural differences
      • Dispositional explanations of obedience
        • Authoritarian personality
          • found those that scored higher on the fscale were more likely to be obedient to authority  they have strong stereotypes about types of people    was thought to be caused by harsh parenting
          • Eval; 1- supporting research 2- limited explaination 3- politically bias 4- corrolation not causation
      • Resistance to social influence
        • social support
          • pressure to conform is reduce if others dont conform - only tempory          can also reduce obedience 10% milgrim with diobedient confederate
          • eval; 1/2- supporting research
        • locus of control
          • cognitive concept of who controls things  internal loci believe it is down to them bad grade= their fault - therefore more likely to resist pressure  external loci believe things are out of their control
          • Eval; 1- supporting research 2- contrasting research
      • Minority influence
        • where a small group change the behaviours of a collective through several processes       - commitment  - consistancy   - flexibility
        • Eval; 1- supporting consistancy 2- atifical study 3- limited application in real world 4- internalisation research support
      • social influence and change
        • minority influence
          • minority influence causes social change by 1-drawing attention 2-consistancy 3-deeper processing 4-augmentation principle (risk life) 5-snow ball effect   causing social cryptomnesia where thhey cant remember how change occured
        • conformity research
          • ash's study made us aware of the majority causing us to conform not to the norm- meaning we now spread what the actual norm is e.g. eveyone else puts litter in a bin
        • obedience research
          • milgrims study showed the importance of disobedient role models while zimbardo showed how obedience can be used to encourage social change
        • eval; 1- research supports normative influence in changing behaviour (ash) 2-minority influence only indirectly effective 3- methodologica issues with previous studies 4- there are barriers to social change
    • variations;        group size       unannimity       task difficulty
    • Eval; 1- temporal validity 2- atificial task 3- gender bias 4- ethical issues


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