Social Influence
- Created by: chiaramaddaloni1
- Created on: 17-05-16 21:35
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- Social Influence
- Conformity - Majority Influence
- Normative social influence
- Desire to be liked and to 'fit' in with a group
- Peer pressures for example, smoking and drinking
- Asch supports this theory.
- Informational social influence
- The desire to be correct
- Normative social influence
- Types of conformity
- Internalisation
- Publicly changes their behaviour to fit in with the group.
- Compliance
- Agrees publicly to a group but actually disagrees with them.
- Internalisation
- Obedience to authority
- Why people obey
- Agentic state
- People will obey when it is not their responsibility for the consequences of their actions
- Uniform
- Gains a high level of responsibility (Milgram's study)
- Buffers
- Can't see the consequenses of their actions (Milgram's study)
- Gradual commitment
- Small gradual increases. Participant doesn't feel much is asked of them. Milgram - 15v each time
- Agentic state
- Why people obey
- Milgram's study
- Explanations of independent behaviour
- Locus of control
- Internal
- You make things happen
- External
- Things happen to you
- Internal
- Resisting pressures to conform
- Anonymity
- More likely to be independent if they cannot be identified
- Anonymity
- Resisting pressures to obey
- Authority figure with no uniform = lowered status
- Distant authoritive figure = far away/on the phone
- Social Change
- Moscovichi
- Suffragretts
- Consistency
- Suffragretts
- Whole society adops a new belief/behaviour which becomes widley accepted as the 'norm'
- Moscovichi
- Locus of control
- Conformity - Majority Influence
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