Social Influence
- Created by: Gina
- Created on: 06-01-20 21:10
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- Social Influence
- Explanation for Obedience
- dispositional factors - authoritarian personality: Adorno
- Situational variables - Milgram
- Conformity types
- Compliance e.g school, work - not private views
- Internalisation - often result of minority influence, holds views publically and privately
- Identification - fangirls + boys of celebrities
- Conformity studies and/or experiments
- Asch
- Zimbardo
- Explanations for Conformity
- Normative social influence - interview after Asch's stufy revealed ppts feared they would look strange if they gave diff. answer
- Informative social influence - ambiguous situation leads to fear of giving the wrong answer
- People identify to social roles - Zimbardo
- Conformity: roles in Social Change
- Normative social influence: environmental campaigns, weigh loss
- Nolan et al
- Minority influence: women's right, racial equality
- Normative social influence: environmental campaigns, weigh loss
- Resistance to Social Influence
- High internals (LOC)
- Holland - 37% internals did not continue to highest shock level compared to 23% (Milgram)
- Dissenters and disobedient people in Milgram and Asch's study
- High internals (LOC)
- Obedience studies and/or experiments
- Milgram - every factor
- Bickman - uniform
- Kilham and Mann - Milgram in Australia
- Hofling et al and Rank & Jacobson - nurses study
- Minority influence
- CCF processes that lead to snowball effect which leads to law and policy changes
- Moscovici et al
- Explanation for Obedience
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