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  • Conformity
    • Compliance
      • you publically agree with the majority but privately disagree with them.
    • Identification
      • a moderate type of conformity where we act in the same way with the group because we value it and want to be part of it.
    • Internalisation
      • you publically agree with the majority and privately agree with them too. 
    • when people chose to act in ways that the majority acts in.
    • Explanations of conformity
      • Deutsch and Gerard developed a two- process theory, arguing that there are two main reasons people conform
        • Normative social influence (NSI)
          • This is about norms, people conform because they need to be liked by other people, which leads to compliance. Therefore, they just perform behaviours publically, but know what the majority are doing is wrong. 
        • Informational social influence (ISI)
          • This is about who has the better information, you or the rest of the group. people conform because they are not sure how to behave, so use the majority as a source of information. This leads to internalisation. Therefore, not only do they act in the ways that the majority are but permanently change their opinions about how they should behave. 
    • Evaluation
      • There are individual differences in (NSI)
        •    NSI does not affect everyone’s behaviour in the same way. nAffiliators- these are people who have a greater need for “affiliation” – need for being in a relationship with others. McGhee and Teevan (1967) found that students high in need of affiliation were more likely to conform. ·      Therefore, the desire to be liked underlies conformity for some people more than others.
      • NSI and ISI work together
        • ·Both of these processes are involved in conformity for example, conformity reduced in Asch’s experiment when there was one rebellious participant This participant may reduce the power of NSI or may reduce the power of ISI. Therefore, this shows that it isn’t always possible to be sure whether NSI or ISI is at work and cast doubt over NSI and ISI as two processes operating independently
      • Research supports that people conform due to NSI.
        • In Asch’s line judgement study: ·         Psc?arlyk?wtheanswerwaswrongastherewasonlya1%errorrate.75%ofPs clearly knew the answer was wrong as there was only a 1% error rate .75% of Ps conformed at least once. ·     Many people were overheard saying that they conformed because they didn’t want to stand out for the crowd 
      • Research to support conformity (ISI): Lucas (2006)
        •   Aim: test whether informational social influence occurred in maths students. Procedure: Lucas asked students to give answers to maths questions which were easy or difficult ·   Results: there was a greater conformity to incorrect answers when they were difficult than easier ones_ this was true for students who rated their mathematical ability as poor. Therefore- people conform in situations where they feel they don’t know the answer.


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