Social Influence

  • Created by: Besme
  • Created on: 25-05-18 10:39
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  • Social Influence
    • Type of conformity and Explanations
      • Type of Conformity
        • Identification
          • When the individual values something for the group - may change their opinion and/or behavior. It is likely that once the group is removed the change would also
            • Explanations for conformity
              • Informational Social Influence
              • Normative Social Influence
              • Evaluation
                • Research Support for ISL
                • Research Support for NSL
                • Individual differences for ISL
                • Individual differences for NSL
                • NSL and ISL are working together
        • Compliance
          • When the individual changes their opinion and/or behavior public but will remain the same privately. It will result in a superficial change
        • Internalization
          • When the individual makes a internal change to their opinion and/or behavior. It is likely to be permanent
    • Ash's research study
      • Procedure
        • Ash used 123 American male students to investigate whether people were to conform
          • Findings
            • Found that participates conformed at least once 75%
            • 25% did not comfor
            • variations
              • Group size
              • Task difficulty
              • Unanimity
              • Evaluation
                • Limited applications
                • A child of its time
                • Ethical issues
                • Artificial situation
        • Participates were asked to identify which line matched the 'standard line' they were shown
        • Participates completed 18 trials and were placed in groups pf 6-7 order participates
    • Zimbardo Prison Experiement
    • Milligram's obedience study
    • Milligram's variations
    • Disposition factors for obedience
      • Authoritarian personality
        • Procedure
          • Investigation of obedience personality in more than 2,000 middle class white Americans and their unconscious attitudes towards other racial groups
          • Used questionnaires e.g. Fascism scale to measure authoritarian personality
          • Findings
            • Those who scored high on the F-scale were very conscious of their own and other status, showing excessive respect, deference to those of higher status
            • Positive correlations between authoritarian and prejudice
            • Evaluation
              • Research Support - interviewing the participates
              • Limited application - can't explain the overturn of individual differences
              • Political bias
              • Correlation not causation
    • Resistance to social influence
      • Social Support Conformity
        • Helps people to resist conformity as the pressure can be reduced, if there are other people who are not conforming. However, once the 'non-conforming' starts to conform, then the native participate will also.
        • Social Support Obedience
          • Helps people to resist obedience, as the pressure is reduced, if another person disobedience. Therefore, obedience rates dropped from 65% to 10%
            • Evaluation
              • Research Support for resistance to conformity
              • Research Support for resistance to obedience
              • Replication of Milligram's study found that 37% were internal so did not complete the task
              • Contradictory research - as people have become more resistance to social influence
          • Locus of Control
            • Produced by Rotter about internal control vs. external control
            • Internal Control - believe things happen to them largely due to them.
            • External Control - have a tendency to believe that things happen without their control
    • Minority influence
      • Consistency
      • Commitment
      • Flexibility
    • Social influence to social change
    • Social-Psychological factors for obedience
      • Agentic State
        • Autonomous State
          • Opposite of agentic state, as the person would behave according to their own principles and feel a sense of responsibility
        • Blinding factor
          • Aspects of the situation that allows the person to ignore or minimize the damaging effect.. By shifting the responsibility to the victim or denying it
          • Legitimacy of authority
            • Societies are structured in a hierarchical way, meaning some people have certain position hold authority over us. these are accepted by society
            • Evaluation
              • Research Support - Milligram's study where students are asked to pick who should feel responsible
              • However, the agentic shift does not explain why some people do not obedience
              • Many cultures show a similar sense of traditional authority
              • Can help explain obedience in real-life crimes
        • People playing as agents to remove the responsibility instead they believe they are acting for someone else

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