Social Influence
- Created by: Besme
- Created on: 25-05-18 10:39
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- Social Influence
- Type of conformity and Explanations
- Type of Conformity
- Identification
- When the individual values something for the group - may change their opinion and/or behavior. It is likely that once the group is removed the change would also
- Explanations for conformity
- Informational Social Influence
- Normative Social Influence
- Evaluation
- Research Support for ISL
- Research Support for NSL
- Individual differences for ISL
- Individual differences for NSL
- NSL and ISL are working together
- Explanations for conformity
- When the individual values something for the group - may change their opinion and/or behavior. It is likely that once the group is removed the change would also
- Compliance
- When the individual changes their opinion and/or behavior public but will remain the same privately. It will result in a superficial change
- Internalization
- When the individual makes a internal change to their opinion and/or behavior. It is likely to be permanent
- Identification
- Type of Conformity
- Ash's research study
- Procedure
- Ash used 123 American male students to investigate whether people were to conform
- Findings
- Found that participates conformed at least once 75%
- 25% did not comfor
- variations
- Group size
- Task difficulty
- Unanimity
- Evaluation
- Limited applications
- A child of its time
- Ethical issues
- Artificial situation
- Findings
- Participates were asked to identify which line matched the 'standard line' they were shown
- Participates completed 18 trials and were placed in groups pf 6-7 order participates
- Ash used 123 American male students to investigate whether people were to conform
- Procedure
- Zimbardo Prison Experiement
- Milligram's obedience study
- Milligram's variations
- Disposition factors for obedience
- Authoritarian personality
- Procedure
- Investigation of obedience personality in more than 2,000 middle class white Americans and their unconscious attitudes towards other racial groups
- Used questionnaires e.g. Fascism scale to measure authoritarian personality
- Findings
- Those who scored high on the F-scale were very conscious of their own and other status, showing excessive respect, deference to those of higher status
- Positive correlations between authoritarian and prejudice
- Evaluation
- Research Support - interviewing the participates
- Limited application - can't explain the overturn of individual differences
- Political bias
- Correlation not causation
- Procedure
- Authoritarian personality
- Resistance to social influence
- Social Support Conformity
- Helps people to resist conformity as the pressure can be reduced, if there are other people who are not conforming. However, once the 'non-conforming' starts to conform, then the native participate will also.
- Social Support Obedience
- Helps people to resist obedience, as the pressure is reduced, if another person disobedience. Therefore, obedience rates dropped from 65% to 10%
- Evaluation
- Research Support for resistance to conformity
- Research Support for resistance to obedience
- Replication of Milligram's study found that 37% were internal so did not complete the task
- Contradictory research - as people have become more resistance to social influence
- Evaluation
- Locus of Control
- Produced by Rotter about internal control vs. external control
- Internal Control - believe things happen to them largely due to them.
- External Control - have a tendency to believe that things happen without their control
- Helps people to resist obedience, as the pressure is reduced, if another person disobedience. Therefore, obedience rates dropped from 65% to 10%
- Social Support Conformity
- Minority influence
- Consistency
- Commitment
- Flexibility
- Social influence to social change
- Social-Psychological factors for obedience
- Agentic State
- Autonomous State
- Opposite of agentic state, as the person would behave according to their own principles and feel a sense of responsibility
- Blinding factor
- Aspects of the situation that allows the person to ignore or minimize the damaging effect.. By shifting the responsibility to the victim or denying it
- Legitimacy of authority
- Societies are structured in a hierarchical way, meaning some people have certain position hold authority over us. these are accepted by society
- Evaluation
- Research Support - Milligram's study where students are asked to pick who should feel responsible
- However, the agentic shift does not explain why some people do not obedience
- Many cultures show a similar sense of traditional authority
- Can help explain obedience in real-life crimes
- People playing as agents to remove the responsibility instead they believe they are acting for someone else
- Autonomous State
- Agentic State
- Type of conformity and Explanations
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