social influence overview
- Created by: maggiejune
- Created on: 19-01-18 20:26
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- Social Influence
- Conformity: Types
- Types: identification,internalising & compliance
- Informational social influence: the need to be right
- Normative social influence: the need to be liked
- Asch's research
- Variations: unanimity, group size and difficulty
- STUDY: say which line was the same as the standard line
- FINDINGS: 75% conformed at least once, 36% every time
- Zimbardo's research
- Randomly assigned guards or prisoners
- Each conformed as guards became aggressive and prisoners got sad
- One on hunger strike, another left after one day
- Obedience: Milgram's study
- Included two confederates:learner and experimenter
- Participant or 'teacher' had to give electric shocks up to 450V
- 65% went up to 450V and data shows tension, sweating and trembling
- Situational Variables
- Proximity: fell to 30% when had to place hand
- Location: 47.5% in offices
- Uniform: 20% when experimenter is member of public
- Location: 47.5% in offices
- Proximity: fell to 30% when had to place hand
- Social Psychological
- Agentic = acting for someone else Autonomous= behaving with own principles
- Legitimacy of authority: earned right to be in charge
- Binding factors: to reduce moral strain
- Dispositional Influences
- Authoritarian personality more likely to obey
- Adorno's F scale test
- Authoritarian personality more likely to obey
- Resistance to social influence
- Social support in conformity and obedience
- Locus of Control: External vs Internal
- Internal more likely to resist due to being self confident
- Minority Influence
- Consistency
- Commitment
- Flexibility
- Process of change
- Flexibility
- Commitment
- Consistency
- Conformity: Types
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