Social Influence
- Created by: JoannaKate
- Created on: 11-04-17 18:34
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- Social Influence
- Types of conformity
- Compliance: Publicly, not privately conforming to gain approval.
- Identification: Public and private to gain acceptance
- Internalisation:Public and private acceptance. True conformity
- Reasons for conformity
- Informational Social Influence: motivational force to look to others for guidance in order to be correct.
- Jennes: individuals second private estimates converged towards the group estimate.
- Normative Social Influence: motivational force to be liked and accepted by a group.
- Asch and Mori&Arai
- Informational Social Influence: motivational force to look to others for guidance in order to be correct.
- Variables affeting confromity
- Size of group: Asch- increased with confederates,13% with 2 confederates,32% with 3.
- Unanimity: Asch-'rebel' confederates reduce conformity to 5.5%.
- Task Difficultly: Asch- increased difficultly means increased conformity.
- Asch
- 123 American male students.
- Compare line A,B or C to stimulus line
- Individual participants in groups with 7-9 confederates.
- 32% conformity
- Ethics: Deceit, Psychological harm
- Mori & Arai: used filtered glasses, female minority 28.6% and male 5%.
- Zimbardo
- Investigate the extent to which people would conform to social roles of a prison.
- 75 male university students
- Prisioners arrested by real police, stripped, given numbered clothing and ankle chain.
- After 36 hours prisoner released due to fits of crying and rage.
- Study stopped after 6 days.
- Obedience
- MIlgram
- To test the 'Germans are different hypothesis'
- 40 American Males, ages 20-50yrs old.
- Confederate in lab coat.
- Mr Wallace confederate, always learner.
- Ppts read out paired assicaltion words, each time Mr Wallace got them wrong he received an 'electric shock'
- Obedience rate was 62.5%.
- 'You have not choic' 'You must contuinue'
- Complying with the demands of an authority figure.
- Explanations for Obedience
- Agentic State: individual sees themselves as an agent and not responsible.
- Autonomous State: Individuals seen as personally responsible for their actions.
- MIlgram
- Types of conformity
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