Social Influence

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  • Social Influence
    • Types of conformity
      • Compliance: Publicly, not privately conforming to gain approval.
      • Identification: Public and private to gain acceptance
      • Internalisation:Public and private acceptance. True conformity
      • Reasons for conformity
        • Informational Social Influence: motivational force to look to others for guidance in order to be correct.
          • Jennes: individuals second private estimates converged towards the group estimate.
        • Normative Social Influence: motivational force to be liked and accepted by a group.
          • Asch and Mori&Arai
      • Variables affeting confromity
        • Size of group: Asch- increased with confederates,13% with 2 confederates,32% with 3.
        • Unanimity: Asch-'rebel' confederates reduce conformity to 5.5%.
        • Task Difficultly: Asch- increased difficultly means increased conformity.
    • Asch
      • 123 American male students.
      • Compare line A,B or C to stimulus line
      • Individual participants in groups with 7-9 confederates.
      • 32% conformity
      • Ethics: Deceit, Psychological harm
      • Mori & Arai: used filtered glasses, female minority 28.6% and male 5%.
    • Zimbardo
      • Investigate the extent to which people would conform to social roles of a prison.
      • 75 male university students
      • Prisioners arrested by real police, stripped, given numbered clothing and ankle chain.
      • After 36 hours prisoner released due to fits of crying and rage.
      • Study stopped after 6 days.
    • Obedience
      • MIlgram
        • To test the 'Germans are different hypothesis'
        • 40 American Males, ages 20-50yrs old.
        • Confederate in lab coat.
        • Mr Wallace confederate, always learner.
        • Ppts read out paired assicaltion words, each time Mr Wallace got them wrong he received an 'electric shock'
        • Obedience rate was 62.5%.
        • 'You have not choic' 'You must contuinue'
      • Complying with the demands of an authority figure.
      • Explanations for Obedience
        • Agentic State: individual sees themselves as an agent and not responsible.
        • Autonomous State: Individuals seen as personally responsible for their actions.

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