NSI and ISI
- Created by: Karen Askew
- Created on: 12-01-17 09:09
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- Social Influence
- Normative social influence (NSI)
- People conform to be liked
- Leads to compliance
- People go along with the group to be accepted and not stand out
- Informational social influence (ISI)
- People conform to be right
- Likely leads to internalisation
- People go along with the group because they believe it is correct way to behave
- There is research to support ISI
- Lucas et al 2006
- Found there was greater conformity to incorrect answers when the questions were more difficult
- This was most true for students who rated their mathematical ability as poor
- Students were asked to give answers to maths questions, both difficult and easy
- Found there was greater conformity to incorrect answers when the questions were more difficult
- Lucas et al 2006
- There is research to support NSI
- Asch's line study
- Participants clearly knew the answer was wrong however 75% conformed atleast once
- There must have been another reason why people conformed
- Many people were overheard saying they conformed because they didn't want to stand out
- Participants clearly knew the answer was wrong however 75% conformed atleast once
- Asch's line study
- There are individual differences in NSI
- Some research suggests NSI does not affect everyone in the same way
- Some people want to be liked or fit in more than others
- McGhee and Teevan found students high in need of affiliation were more likely to conform
- Some research suggests NSI does not affect everyone in the same way
- NSI and ISI work together
- We can never know the real reason why participants conform in studies of conformity
- Participants can not be asked at the time as it would lead to demand characteristics
- We can only assume
- We can never know the real reason why participants conform in studies of conformity
- Normative social influence (NSI)
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