Social Influence
- Created by: Former Member
- Created on: 15-11-16 12:24
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- Conformity: Types and Explanations
- Types
- Internalisation
- Where we take on the majority view because we accept it as correct.
- Permanent change in behaviour, even when the group is absent.
- Identification
- We act in the same way with the group because we value it and want to be a part of it.
- But we don't always agree with the majority view.
- Compliance
- Superficial and temporary, where we outwardly go along with the majority view but outwardly disagree with it.
- Change in behaviour only lasts as long as the group is monitoring us.
- Internalisation
- Explanations
- Informational Social Influence (ISI)
- We agree with the opinion of the majority because we believe it to be correct.
- We accept it because we want to be correct as well.
- Normative Social Influence (NSI)
- We agree with the opinion of the majority because we want to be accepted, gain approval and be liked.
- Informational Social Influence (ISI)
- Evaluation
- Individual differences in NSI
- NSI doesn't affect everyones behaviour in the same way.
- nAfilliators are people who are less concerned with being liked and therefore less affected by NSI. McGhee and Teevan (1967) found students high in need of affiliation were more likely to conform.
- ISI and NSI work together
- Isn't always possible to tell whether NSI or ISI is at work, especially in real life situations.
- Individual differences in ISI
- ISI doesn't affect people in the same way. e.g. Asch found that students were more conformist than any other group.
- Research support for NSI
- Asch (1951) found that particiapants felt self-concious saying answers outloud.
- Individual differences in NSI
- Types
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