Social Cognition & Attitudes (W9)

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  • Social Cognition & Attitudes
    • Asch (1946) & Kelley (1955)
      • Asch - Configural Model : Some features are more impactive than others when getting an impression.
        • Kelley (1955) Personal Constructs
          • CentralTraits - organise and summarise large diverse information about a person.
            • Primacy Effect : First Impressions
            • Disproportionately more attention to negative traits than positive.
      • CentralTraits - organise and summarise large diverse information about a person.
        • Primacy Effect : First Impressions
        • Disproportionately more attention to negative traits than positive.
    • Schema : mental framework that synthesise info
      • Categories
        • Basic Level : Gender, Race etc.
        • Exemplars & Prototypes
          • Prototypes: Fuzzy set of attributes
            • Resistant to change & prominent in judgement
          • Exemplars: Specific Instances
        • Stereotypes : Shared schemas of social groups
          • Prejudice : expression of negative views towards a stereotype
            • Exposure Effect
            • Reason and Planned Behaviour
              • Behaviour strengthens where
                • 1. Positive Attitudes towards behaviour
                  • 2. Consensus of the behaviour
                    • 3. Belief in the resources to execute behaviour
          • OUT GROUPS AND IN GROUPS
            • Automacity
              • Implicit AssociationTest
      • Representative Heuristics
        • Classify people into categories to which they appear most similar
        • Base Rate Fallacy - overlook the statistical odds of being within a. category
        • Availability Heurisitcs - chances of an event
    • The self
      • Self Knowledge
        • Self Concept
          • Self Schema
            • Social Comparison theory
              • Seeking validation & confirmation from others
          • Self Discrepancy Theory
            • How the self really is / How the self ought to be
        • Self Fufilling  Prophecy
          • Stereotype threat
        • Regulatory Focus theory
          • Promotion System: Goal and Ambition through approach strategic means
            • Prevention System : Oughts (Avoidance Strategy)
        • Self Awareness & Self Identity
          • Deindvidualisation
          • Social Identity Theory
            • Two types of self : Personal self & collective self
            • Self Motives
              • 1. Self Verification
              • 2. Self Assessment
              • 3. Self enhancement
              • Self Esteem
                • Self Serving Bias
            • Disposition vs Situation
              • Kelleys CovariationTheory
                • Consensus Behaviours
                • Consistency of Behaviours
                • Distinctiveness
              • Attribution Bias
                • Others : Dispositional Problems
                  • Self: Situational Problems
                    • Fundamental Attribution Error
                      • Others : Dispositional Problems
                        • Self: Situational Problems
                          • Fundamental Attribution Error
                            • False Consensus
                              • Consensus Behaviours
                      • False Consensus
                  • FUNDaffdf
        • Cognitive Dissonance: discrepnecis between our attitudes and behaviours
          • Simple Compliance
      • Attitude Change
        • Elaboration liklihood model
          • central v peripheral route
            • Central requires critical thinking
            • Peripheral attempts persuasion through positives

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