Representations of class in the media

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  • Created by: jesskeayy
  • Created on: 10-05-17 19:19
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  • Social Class in the media
    • Capitalism maintains cultural hegemony.
      • Capitalists control and manipulate the norms, values, beliefs and perceptions, to have their culture accepted
      • Norms justify social inequality as natural and inevitable
        • Exploitation and inequality are not defined as social problems, so nothing will change
    • Ruling class are always represented in a positive light
      • This is not always true, as there are many negative stories
        • Prince Harry's Nazi Halloween costume, Princess Ann in court over speeding fines
    • YOUNG
      • Media reflects a 'chaos of rewards'. i.e. business men rewarded for failures and celebs being over-rewarded for their 'talents'
        • Ordinary people struggle to get by, though this isn't shown in the media
        • Encourages audience to be consumers, being materialistic
    • NEWMAN
      • Media focuses on the concerns of the wealthy. Any negative stories focus on overweight pics of celebs
    • NEWMAN
      • Working class are underrepresented, media does not focus on struggles of the working class like poverty
        • Stereotypes as lazy, criminal, addiction riddled, stupid and secularised
    • JONES
      • Media shows W C as unqualified, unskilled, foul mouthed and racist
        • Media suggests that W C have turned into 'chavs', giving them a negative label
          • Shows like Jeremy Kyle demonise the poor, maintaining cultural hegemony

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