Social Change Through Minority Influence
- Created by: Nxcxle
- Created on: 19-01-18 09:05
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- Social Change through Minority Influence
- Drawing Attention to an Issue
- Minorities draw attention to an issue by drawing the majorities attention to an issue.
- If the views are different this creates a conflict they are motivated to reduce.
- Cognitive Conflict
- The minority creates conflict between what majority group members currently believe and the position advocated by the minority.
- Causes majority group members to think more deeply about the issues being challenged.
- Consistency of Position
- Minorities more effective in bringing about social change when they express their arguments consistently over time.
- The Augmentation Principle
- If the minority are willing to suffer for their views , they are seen as more committed and therefore taken more seriously.
- The Snowball Effect
- The more promoted the issue is the more it begins to spread until it reaches a 'tipping point'.
- Leads to wide spread change.
- Drawing Attention to an Issue
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