Social Approach Applied Psychology

  • Created by: finleyyy
  • Created on: 11-02-20 15:04
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  • Social Approach
    • Conformity- changing view or behaviour to fit in.
      • Compliance
        • Accepts influence because they hope to achieve a favourable reaction from another person/group (reward, punishment)
      • Identification
        • Accepts an influence because it maintains a relationship. Private opinion is unchanged.
      • Internalisation
        • Person publically changes behaviour to fit in with group while also agreeing privately.
      • Normative social influence
        • Conforming in order to be liked.
      • Informative social influence
        • Conforming n order to be right.
      • Bandwagon effect
        • Changing behaviour to be similar to a popular, growing movement.
      • Social proof
        • Using other's information to judge a product- celebrity endorsement.
      • Social roles
        • Roles people play in a group
        • People conform to them. Expectations. They are a norm. This directs and guides humans
    • Gender
      • Normative and informative social influence
        • Males and females conform to gender specific behaviour
      • Social categorisation
        • Classifying people based on similarities. Age, GENDER, diagnosis
        • Categorised in gender. Behave like their gender
      • Stereotype
        • Set of ideas that make up a schema
        • Links to stereotype activations. Behave accordingly to stereotype of gender
    • Aggression
      • Normative social influence
        • Conforming to in-group. Like gang culture. Copy what they do to be liked.
      • In-group and Out-groups
        • In-group- you belong to. out-group- don't belong to
        • Behave aggressively to out-group
      • Social categorisation
        • Can cause alienation and prejudice. This could cause anger to people.
      • Stereotype activation
        • Behave in the stereotypical way. When told a stereotype, conform to it
        • might behvae according to the stereotype. Gangs, 'Lads night out'


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