soc change

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  • Created by: dvirk1
  • Created on: 04-12-19 22:34
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  • Social influence to social change
    • Minority influence
      • 1. Drawing attention
      • 2. Consistency
      • 3. Deeper processing
      • 4. Augmentation
      • 5. Snowball effect
      • 6. Social cryptomnesia
    • Conformity
      • Asch = dissent and social change
      • exploit conformity by appealing to NSI
    • Obedience
      • Milgram = consistency
      • Zimbardo = gradual commitment
    • Evaluation
      • Research support for NSI
        • Nolan- most residents were trying to reduce E usage = higher conformity rate
      • MI is only directly effective
        • Nemeth argues MI is delayed and indirect - role in SI is limited
      • Deeper processing
        • Moscovici- MI causes people to thunk deeper ab their views

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