soc change
- Created by: dvirk1
- Created on: 04-12-19 22:34
View mindmap
- Social influence to social change
- Minority influence
- 1. Drawing attention
- 2. Consistency
- 3. Deeper processing
- 4. Augmentation
- 5. Snowball effect
- 6. Social cryptomnesia
- Conformity
- Asch = dissent and social change
- exploit conformity by appealing to NSI
- Obedience
- Milgram = consistency
- Zimbardo = gradual commitment
- Evaluation
- Research support for NSI
- Nolan- most residents were trying to reduce E usage = higher conformity rate
- MI is only directly effective
- Nemeth argues MI is delayed and indirect - role in SI is limited
- Deeper processing
- Moscovici- MI causes people to thunk deeper ab their views
- Research support for NSI
- Minority influence
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