Snakes on a Plane (2006)

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  • Snakes on a Plane (2006)
    • Budget: $33 million
      • Box office: $62,022,014
    • Viral Marketing example
    • Company teamed up with TagWorld and VariTalk
      • Created personalized messages with Samuel L. Jackson's voice to spread awareness about the movie
    • Over 1.5 million calls were placed in the first week alone
    • Company also held a soundtrack competition in which the winner's would be published on official DVD
    • Title and trailer inspired countless mock-trailers, spin-off websites and YouTube broadcast parodies
    • Much hyped film was a box office dud
      • Only managing to earn $2,011,676
    • Distributed by New Line Cinema
    • Studio: Mutual Film Company

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