skyfall a level media
- Created by: ciarawilson01
- Created on: 14-03-18 12:10
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- SKYFALL
- genre
- hybridisation
- action, adventure, romance
- st Bond conventions: exotic locations, smart dress code, British national identity
- production
- 6. Teaser poster released - 17/5/12
- Why the 4 year gap?
- 4. Location/setting - scouting
- 3. Significance of title
- 2. Key personnel - British company but American money
- 1. money/funding - MGM went bankrupt in the middle of production
- 7. 50th anniversary
- 8. First ever IMAX Bond
- 9. Teaser trailer released - 21/5/12
- 10. Title sequence
- 11. Music - single released before film
- 11. The colours of Skyfall
- Sam Mendes uses colour to express moods and locations
- e.g. Casino (gold), Shanghai (blue)
- Production company: Eon Productions, B23, Columbia Pictures
- distribution
- MGM responsible
- 86 countries
- Heineken - £28m. Uproar as he drinks martinis
- USP
- 50th anniversary, exotic locations, change in role, 1st IMAX Bond
- Raise audience awareness: 1. release and name delayed 2. villains named revealed 3. teaser posters and adverts
- exhibition
- 1st Bond IMAX release
- Global Box Office
- Opening weekend: $80.6m
- 'worldwide phenomonem'
- UK Box Office
- Opening weekend: £37.2m
- Cinema screens: 600 cinemas, 1,150 screens
- representation
- Bond (masculinity)
- too old, masculine, clever
- Moneypenny (femininity)
- attractive, challenges st, brave
- Silva (masculinity)
- feminine, crafty
- age
- Bond is too old, Q is the new talent, M is stuck in her ways
- Bond (masculinity)
- audience
- Stuart Hall's Reception theory
- Negotiated - like some aspects of the film but think that the storyline is bad
- Preferred - loved the film and accepted the new Bond and MP
- Oppositional - didn't like the film as don't like Bond genre
- Theoretical audiences
- 1. Male Gaze
- Shaving scene
- framing her body, cu of cleavage
- Shaving scene
- 2. Star Theory
- Daniel Craig - sexual appeal, JB franchise
- Judi Dench - well established, quality, traditional performance
- 3. Uses and Gratification
- Entertainment and Diversion
- Chase sequence - wouldn't normally happen
- Entertainment and Diversion
- 1. Male Gaze
- Audience pleasures
- voyeuristic - shaving scene - spying on intimate moment
- disruptive - chase sequence - throwing away rules
- visceral - M dies - crying/sad made an emotional connection
- vicarious - chase sequence - at least its not happening to me
- aesthetic - golden colour palette
- Literal responses
- "so, so bad. Disgusted with this film"
- "weak plot and boring"
- "the best movie in the series"
- target audience
- 1. fans of bond 2.fans of action genre 3. fans of DC 4. a range of audiences - younger (Q), 5. reps of women - female audience
- Stuart Hall's Reception theory
- industry information
- Director: Sam Mendes
- Release date: 26/10/12
- Budget: $200m
- Gross: $304,360,277
- Awards
- Academy Award for Best Cinematography
- MTV Movie Award for Best VIllain
- Academy Award for Best Original Music Score
- genre
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