skyfall a level media

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  • SKYFALL
    • genre
      • hybridisation
      • action, adventure, romance
      • st Bond conventions: exotic locations, smart dress code, British national identity
    • production
      • 6. Teaser poster released - 17/5/12
      • Why the 4 year gap?
        • 4. Location/setting - scouting
        • 3. Significance of title
        • 2. Key personnel - British company but American money
        • 1. money/funding - MGM went bankrupt in the middle of production
        • 7. 50th anniversary
      • 8. First ever IMAX Bond
      • 9. Teaser trailer released - 21/5/12
      • 10. Title sequence
      • 11. Music - single released before film
      • 11. The colours of Skyfall
        • Sam Mendes uses colour to express moods and locations
        • e.g. Casino (gold), Shanghai (blue)
      • Production company: Eon Productions, B23, Columbia Pictures
    • distribution
      • MGM responsible
      • 86 countries
      • Heineken - £28m. Uproar as he drinks martinis
      • USP
        • 50th anniversary, exotic locations, change in role, 1st IMAX Bond
      • Raise audience awareness: 1. release and name delayed 2. villains named revealed 3. teaser posters and adverts
    • exhibition
      • 1st Bond IMAX release
      • Global Box Office
        • Opening weekend: $80.6m
        • 'worldwide phenomonem'
      • UK Box Office
        • Opening weekend: £37.2m
      • Cinema screens: 600 cinemas, 1,150 screens
    • representation
      • Bond (masculinity)
        • too old, masculine, clever
      • Moneypenny (femininity)
        • attractive, challenges st, brave
      • Silva (masculinity)
        • feminine, crafty
      • age
        • Bond is too old, Q is the new talent, M is stuck in her ways
    • audience
      • Stuart Hall's Reception theory
        • Negotiated - like some aspects of the film but think that the storyline is bad
        • Preferred - loved the film and accepted the new Bond and MP
        • Oppositional - didn't like the film as don't like Bond genre
      • Theoretical audiences
        • 1. Male Gaze
          • Shaving scene
            • framing her body, cu of cleavage
        • 2. Star Theory
          • Daniel Craig - sexual appeal, JB franchise
          • Judi Dench - well established, quality, traditional performance
        • 3. Uses and Gratification
          • Entertainment and Diversion
            • Chase sequence - wouldn't normally happen
      • Audience pleasures
        • voyeuristic - shaving scene - spying on intimate moment
        • disruptive - chase sequence - throwing away rules
        • visceral - M dies - crying/sad made an emotional connection
        • vicarious - chase sequence - at least its not happening to me
        • aesthetic - golden colour palette
      • Literal responses
        • "so, so bad. Disgusted with this film"
        • "weak plot and boring"
        • "the best movie in the series"
      • target audience
        • 1. fans of bond 2.fans of action genre 3. fans of DC 4. a range of audiences - younger (Q), 5. reps of women - female audience
    • industry information
      • Director: Sam Mendes
      • Release date: 26/10/12
      • Budget: $200m
      • Gross: $304,360,277
      • Awards
        • Academy Award for Best Cinematography
        • MTV Movie Award for Best VIllain
        • Academy Award for Best Original Music Score

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