Semiotic analysis
- Created by: holly6901
- Created on: 02-11-20 09:20
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- Semiotic analysis
- Audio visual
- Camera shots
- Close-ups create emotion and tension and show us how characters feel
- Extreme close ups create suspense or draw attention to something important
- Long shots are used when more information about a situation is required
- Medium shots are also called newsreader shots and can signify a genre or place focus on someone
- Establishing shots are rapid ways of advancing a narrative by showing the location of the action
- Camera Angles
- A high angle shot will make a character seem small and insignificant
- A birds-eye-view shot is often used to film action scenes and allows the audience to see what is happening and hints at the high production values
- A low angle shot creates a sense of power or dominance
- Camera movement
- A tracking shot follows a character or the action and makes the audience feel involved. This effect is further enhanced through the use of a handheld camera
- A zoom is when a camera moves towards the subject and is virtually unnoticeable and allows the audience to be involved with the character
- A panning shot usually shows location
- A tilt shot is a vertical pan and implies mystery while scanning a character
- Editing
- Editing involves selecting and ordering shots to convey meaning
- The editing can change according to the genre
- Camera shots
- Print
- Layout and design
- The way in which the text is constructed is partly to do with the technical codes
- The colour, font and text positioning contribute to the house style
- Camera shots
- AThe choice of shot helps communicate meaning. screenshot of a film suggests narrative and genre
- A close-up on the creator attracts their fan base
- Lighting
- The way in which the image is lit constructs meaning
- Use of colour
- Pastel colours on a film poster convey a specific genre
- Fragrance adverts convey their genre with digital colour washes
- Graphics
- Graphics are common on print products. Graphics on a film poster will convey the genre
- Post-production techniques
- Images are digitally manipulated
- Models in advertising and on magazines are digitally enhanced to present perfection
- Layout and design
- Audio visual
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