Research methods
- Created by: chloe_2
- Created on: 19-06-16 10:44
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- Research methods
- Content analysis Qualitative
- Main Method
- Counting the number of times a word, image or category appears
- Majorie Ferguson Forever feminine (1983)
- Counting feminine themes in a popular women's mag
- Popular- Straightforward-Cheap-Easy
- Representative- Generalizable
- Wayne et al (2007)
- 2130 news items
- Representation of the youth
- Quick, cheap and easy
- Positivists see as an advantage
- Advantage-No interaction with respondents
- Unobtrusive and ethical
- No chance of interviewer effect or bias= Valid
- Problem with validity
- Researcher's interpret= unconsciously biad
- Best criticised GUMG for being bias- set out to prove a point
- Experiment
- Clearly scientific
- Favoured by positivists
- Control over the laboratory environment to establish cause and effect
- Bandura
- Criticism
- Lack validity as carried out in an artificial setting, not real
- Overcome by using field experiments
- Lull used field experiments, do not involve informed consent. Unethical use of deception and manipulation
- Clearly scientific
- Semiology
- Science of signs
- Colour red in British society symbolises a number of things, danger, stop. promiscuity and passion
- Part of our culture, learnt and communicated through socialisation
- Colour red in British society symbolises a number of things, danger, stop. promiscuity and passion
- Symbolic signs and codes underpin all forms of behaviour and language
- Semiotic analysis
- Undercover ideological messages
- Concepts of beauty myths and male gaze were under covered by feminists using semiology
- Criticised- unscientific. Relies heavily on interpretation of the researcher
- Lacks objectivity and validty
- Difficult to repeat as researchers and audience may interpret the data differently
- Fightthegoodfight.org semiotic analysis, Beyonce' devil worshiper
- Science of signs
- Content analysis Qualitative
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