Self reports
- Created by: chabs
- Created on: 22-03-14 17:35
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- Self reports
- Questionnaires
- Rating scales
- + Quant data can allow results so be statistically analysed and compared
- - Individual inperpretations of which number represents what lowers validity
- Open ended questions
- + Detailed responses allow insight to be gained
- - Qual data makes the responses difficult to compare
- Closed questions
- + Quant data allows the responses to be statistically analysed + Responses can be easily compared
- - Limited insight is gained
- Rating scales
- Interviews
- + Ppts can ask the interviewer ro explain questions is they do not understand
- - Time consuming and can be expensive
- Structured: Predetermined questions
- Semi-structured: predetermined questions are used but the researcher develops questions too.
- + Quant data allows statistical comparisons + Qual data allows insight to be gained + Anonymous - more likely to answer truthfully
- - Ppts may not answer truthfully due to social desirability - Bias / leading questions lower validity - Clarity of questions may be a issue
- Questionnaires
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