self reports
- Created by: ellieeew
- Created on: 06-12-19 14:04
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- self reports
- questionnaire
- large sample questioned quickly
- large amounts of data collected about what people think
- efficient, researcher doesn't have to be there
- social desirability
- untruthful responses to personal questions
- distortion to sampling frames
- postal surveys = low response rate
- open questions
- qualitative data
- low reliability
- high validity
- respondents are free to express their opinoion
- closed questions
- quantitative data: easy to analyse
- reliable and repetable
- loses detail
- low validity
- unclear understanding
- structured interview
- high intra-rater reliabilty
- standardised questions = high reliability
- not a real insight into PP
- low validity due to lower detail
- unstructured interview
- high validity: detail answers
- can build a rapport: likely to answer personal questions
- time consuming
- may not find all needed info
- difficult to analyse
- likert scale
- rating scale
- extent of opinion can be shown
- quantitative data
- direction and strength of attitude is measured
- may interpret scale
- social desiribility
- may not express true opinions
- respondent cant expand
- questionnaire
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