Unit 1; Research Methods; Self-Report
- Created by: Former Member
- Created on: 27-11-16 11:40
View mindmap
- Self-Report
- Interview
- Structured: fixed questions
- Strength: standardised & comparable
- Weakness: no detail & can't follow interesting point
- Semi-structured: guidelines for questions but can be open & follow up points
- Strength: can gain clarification & detail
- Weakness: hard to compare, constrained to pre-determined topics
- Unstructured: no fixed questions
- Strength: range of info gained
- Weakness: difficult to compare
- Strength: builds rapport, see body language
- Weakness: time consuming, lack of confidentiality
- Structured: fixed questions
- Questionnaire
- open question: gets quali data STR: detailed WEA: hard to analyse
- closed question: gets quanti data STR: comparable WEA: no detail
- Likert Scale
- measures attitudes to ideas
- given a statement then must show how much they agree
- Rating Scale
- completed by marking on scale direction & strength of attitude
- could cause response set
- Semantic Differentials: use opposite terms & person puts where they'd place their feelings
- Strength: confidential, can collect mass data
- Weakness: low response rate, may lie
- Keeping Validity
- no leading questions
- guarantee anonymity
- include 'other' choice to stop forced choice
- disguise aim to prevent demand characteristics
- avoid standard response sets
- use independent researcher
- Keeping Reliability
- many questions on same topic
- repeat with different groups
- control the environment
- aim for high response rate
- use a structure in interviews
- compare 2 halves of questionnaire
- Interview
Comments
No comments have yet been made