Selective filter and Reception analysis models
- Created by: jesskeayy
- Created on: 30-04-17 14:13
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- Selective Filter and Reception Analysis
- Reception Analysis
- Suggests that people interpret media content in different ways, according to their class, age, gender and ethnic group
- Reception Analysis model suggests that media content is interpreted in a variety of ways
- Audiences choose to make one of three readings:
- Preferred Reading
- Opposing Reading
- Negotiated Reading
- MORELY
- Average person belongs to several subcultures, this may complicate a person's interpretation of media content
- Subcultural characteristics are not predictable in the way they influence a person's response to media content
- CRITICISMS
- Takes an over-determined view as it sees the audience as being controlled by the social groups of which they belong to
- POSTMODERN stress that the same programmes can be interpreted differently by different audiences in different contexts
- Selective Filter
- KLAPPER
- For media messages to have any effect, it must pass through 3 filters:
- Step 1. Selective exposure. Audiences choose to view the content
- Step 2. Selective Perception. Audiences may not accept the message
- Step 3. Selective Retention. Media messages must be retained by the audience for them to have any effect
- For media messages to have any effect, it must pass through 3 filters:
- CRITICISMS
- Many media messages only stick with the audience because they're constantly repeated in the news
- This assumes that the audience do not automatically believe what they see in the media
- Censorships and age restrictions do not stop young people from exposure to adult media
- KLAPPER
- Reception Analysis
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