section a theories

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  • Section A theories
    • Feminism +Queer theory
      • Laura Mulvey
        • Male gaze
          • e.g - Transformers (megan fox), Bond girls
        • women in film presented as passive sex objects
          • women inferior to men
        • audience expected to view film from heterosexual male POV
        • VOYEURISM- watching for sexual pleasure/ the love of watching
          • NARCISSISM- interest in oneself and appearance
            • SCOPOPHILIA - sexual pleausre from watching others when they are naked or engaged in sexual activity
      • Graham Murdoch
        • when a group isn't visible in media, argues that group isn't relevant in society
      • Gammon + Marshment
        • female gaze - men as objects
          • e.g- twilight (jacob), thor, labyrinth
      • JUDITH BUTLER
        • feminism assumes women are a group with common characteristics + interests
          • feminism had closed options down to 2 clear groups- male or female for people who want to choose their own individual identity
        • feminism had closed options down to 2 clear groups- male or female for people who want to choose their own individual identity
      • ANGELA MCROBBIE
        • post-feminism gives impression equality has been acheived
      • BELL HOOKS
      • patriarchy created division between males and emotion
        • men taught to through violence to reject emotions
    • NEWS
      • NOAM CHOMSKY
        • 'MANUFACTURING CONSENT' news filters- news companies use a political economy approach when delivering news
          • need to make profits and maintain stable business figures -- important when deciding an agenda
          • influence of advertisers- they are important source of revenue- cant have stories that will upset them
    • GLOBALISATION
      • GIDDENS
        • runaway world- cultures, economies + politics merge across national boundaries
      • PUTNAM
        • US governement prioritised media-- industry that promotes US values and goods
      • POLITICAL-ECONOMY PERSPECTIVE
        • homogenisation of culture and communication leads to shared values and ideologies
    • POST COLONIALISM
      • EDWARD SAID
        • ORIENTALISM- non western cultures represented throgh western perspectives.
          • seen as : exciting, exotic, dangerous, romantic, mysterious, threatening
            • links to muslim representation in the media
      • ALVARADO
        • representations of black people based on negatives frim colonial past
          • humorous, exotic, pitied, dangerous
      • DIASPORA IDENTITY
        • people experience sense of otherness to dominant culture of their country, eg muslims alienated in britain
          • PAUL GILROY
            • black music articulated diasporic experiences of resistance to white capitalist culture
      • STUART HALL
        • media+ audiences often associate particular race with particular class
    • REGULATION
      • media effects model
        • assumes a passive audience
        • films being blamed for violence-- Virginia tech shooter watched OldBoy, film is blamed
  • PUTNAM
    • US governement prioritised media-- industry that promotes US values and goods
  • division between reality and simulation has collapsed.
    • BAUDRILLARD

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