SCLY3 Mass Media: Hegemonic Model

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  • Created by: scjman
  • Created on: 04-05-14 11:07
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  • SCLY3 Mass Media Hegemonic Model
    • the media pretends to be impartial, but displays a hidden bias in favour of the powerful groups-i.e. ruling-class/white/heterosexual/male/middle-aged/ able bodide
    • Four main ways of using the media to undermine less powerful social groups
      • Moral Panics
      • Framing (same story around a certain social group e.g. gay men coming to terms with their sexuality)
      • Underrepresentation
      • Marginalisation


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