The defining principles of the socio-cultural level of analysis

6 defining principles of the SCLOA

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    • The influence of other individuals, groups and culture is pervasive
      • Smith and Mackie, 2007
    • An examination of the individuals' perception of the social situation is central to understanding his or her thoughts, feelings and behaviour
    • Humans have evolved as social animals as living in groups has survival value and thus is adaptive
    • Although our core motives may be the same (universal), social groups evolve their own cultural norms and values which help to organize our social behaviour
    • The need to 'belong' is a potent motive which underpins much of our behaviour in groups
    • Our understanding of others and the world is shaped by our culture and experiences and is resistant to change


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