Sampling Overview

  • Created by: Zak
  • Created on: 21-05-13 19:47
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  • Sampling Techniques
    • Volunteer Sampling/Self Selecting Sampling
      • Strength- Quick Relatively easy to conduct
      • Weaknesses- Not representative of target population People more motivated People more obediant
    • Opportunistic Sampling
      • Weaknesses-                 Bias               Not representative of entire population
      • Strengths- Time effective Cost effective
    • Random Sampling
      • Strength- Equal Chance- unbiased Representative of target population
      • Weaknesses- Time consuming
    • Stratified Sampling
      • Strength- Representative of population
      • Weaknesses- Time Consuming


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