SAMPLING METHODS

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  • Created by: aimee24
  • Created on: 25-04-14 16:19
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  • Sampling Methods
    • Stratified Sampling
      • STRENGTH: the sample will be representative and give the point of view of all different groups
      • WEAKNESS: it is more time consuming
    • Random Sampling
      • STRENGTH: everyone stands an equal chance in being selected, it is also quick and easy
      • WEAKNESS: it will not be representative of the population
    • Quota Sample
      • STRENGTH: it is quick and easy to select the right sort of people for it
      • WEAKNESS: research is likely to be biased as the researcher has chosen the partipicents
    • Systematic Sampling
      • STRENGTH: the participants will be a cross section of the population so hopefully will be represensitive
      • WEAKNESS: only the people on the register stand a chance of being selected
    • Snowball Sampling
      • STRENGTH: usefull for researching hard to contact groups
      • WEAKNESS: very time consuming so only small samples are used.

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