Sampling
- Created by: jacob
- Created on: 13-04-14 16:22
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- Sampling
- Quota Sampling
- Segmenting the market into groups that share specific interests
- 50% should be men of that 50%, 10% should be below 20yrs old
- Random Sampling
- selecting a random group of people to be representative of the population
- Stratified Sampling
- Targeting one particular segment of the market that you want to find out about
- Quota Sampling
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