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  • Created by: jacob
  • Created on: 13-04-14 16:22
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  • Sampling
    • Quota Sampling
      • Segmenting the market into groups that share specific interests
      • 50% should be men of that 50%, 10% should be below 20yrs old
    • Random Sampling
      • selecting a random group of people to be representative of the population
    • Stratified Sampling
      • Targeting one particular segment of the market that you want to find out about


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