Psychology - Sampling Techniques (methods)
This is a mind map of the 5 research methods that AQA require you to study at AS level. Each technique comes with its advantages and disadvantages as well as a short definition.
- Created by: forgotten15
- Created on: 03-10-17 14:34
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- Sample Techniques
- Systematic Sampling
- Every nth person from the target population
- Reduces Researcher Bias
- Generalisation
- Opportunity Sampling
- Taking participants which are available
- More convenient
- Costs less
- Easy
- Unfair proportion
- Dishonest
- Volunteer Sampling
- Participants who see an advert and decide that they want to take part
- Minimal Input from researcher
- Quick and Easy
- Bias
- Participants will have keen/helpful characteristics (may affect results)
- Random Sampling
- Participants are randomly chosen from a register (EG) using an electronic genarator
- No researcher bias
- Time consuming (giving every member of the target audience a number)
- Unrepresentative
- Stratified Sampling
- Systematic Sampling
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