Rural Rebranding: Silloth

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  • Rural Rebranding: Silloth
    • Why did it need to be rebranded?
      • Loss of tourism due to competition from abroad
      • Shop and house fronts are rundown
      • Village green was poorly maintained
      • Old fashioned image
    • How did they rebrand?
      • Festivals; Kite, beer and music. Solfest with tribute bands (bring 4000 people every year)
      • Painted houses and shop fronts colourful to look more aesthetically pleasing
      • Improved green; outside furniture, new toilets (Done by lottery grant)
    • Successful?
      • Kite festival has attracted more people than in last 11 years
      • 1200 visited the bear and music festival in Feb
      • Untitled


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