Rural rebranding: Eden project
- Created by: Hannah Jeffery
- Created on: 14-05-14 13:36
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- Rural rebranding: Eden project
- opened in march 2001
- contains over 5000 species of plants
- located 4 miles north-east of st Austell
- how has Eden been rebranded
- 'destination tourism'
- use the eden project to attract tourists and encourage the positive multiplier effect
- individuals
- Rick Stein opening his seafood restaurant
- two bio domes
- containing over 100,00 plants
- was a brownfield site that used to be a china clay mine
- re-generation
- events all year round to extent the tourist season
- ice rink in the winter
- fright night at Halloween
- world pasty competition
- 'destination tourism'
- evidence for success
- 750,000 visitors each year
- each visitor spend on average £150 in cornwall
- employs 400 full time local staff
- has reduced Cornwalls unemployment by 6%
- positive multiplier effect
- 80% of businesses say they have benefited from the Eden project
- triple bottom line
- every actions taken takes social equity, environmental stewardship and economic prosperity into control
- increases Eden's sustainability
- every actions taken takes social equity, environmental stewardship and economic prosperity into control
- extended tourist season
- the Eden project got permission in 2010 to build a geothermal electricity plant
- would generate enough energy to supply Eden and 5000 other homes
- renewable energy source
- would generate enough energy to supply Eden and 5000 other homes
- negatives about the scheme
- increase in congestion
- making journeys difficult for those on their way to work, also increase noise and air pollution
- increase in congestion
- problems Eden faces
- sustaining high numbers of tourists
- increasing number of people arriving her by foot or bike to reduce the co2 levels caused by visitors getting here
- opened in march 2001
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