Roles of a Tourist Board

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  • The Roles of Tourist Boards
    • Marketing and promotion
      • This is one of the most important roles a Tourist Board has
        • Tourist Boards work in close partnership with the travel trade to develop a long term tourism marketing strategy
          • This can involve: creating a strong destination brand, planning and  running promotional campaigns in the press and on TV and creating successful websites to attract more customers
    • Research
      • Tourist Boards carry out market research that is strategically coordinated and interlinked in order to provide their partners in the tourism sector with meaningful analysis that can lead to to facilitation of professional marketing activities
    • Information Services
      • Tourist Boards, specifically national ones collect and combine information about the range of products available across the country they represent
        • The websites they provide contain helpful coordinated information for tourists so they can plan visits to specific areas. As well as publications with information about specific sectors of the torusim industry
          • In addition, Tourist Boards provide information for their travel and trade partners and take part in trade fairs to increase the interest in the products and services of the torusim industry
    • Quality Standards
      • Tourist Boards work to ensure that they comply to the set quality standards. And that their quality is five-star worthy
        • They ensure that customers needs and expectations are completely satisfied and that the tourist's experienced is increaced

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