The Role of Learning in Food Preferences

  • Created by: rosannaaa
  • Created on: 05-04-18 10:53
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  • ROLE OF LEARNING IN FOOD PREF
    • CLASSICAL CONDITIONING
      • Flavour-flavour learning = we develop a pref for a new food because of an association with a flavour we already like.
    • OPERANT CONDITIONING
      • Children are often directly reinforced for food pref by parents.
        • They provide rewards for eating certain foods, in form of encouragement, praise and punishment.
          • CC is more powerful form of food preference learning because hard to establish pref using rewards.
    • SLT
      • Adaptive function - ensures children eat foods that are safe because others eat them without harmful effects.
        • Children readily acquire food pref of role models they observe eating certain foods.
          • As children get older, other models outside of family become important.
            • Parents food pref have powerful effects on children, gatekeepers of their childs eating.
          • Explains social influences in terms of modelling and imitation.
      • Marked by fun related themes promoted with young characters and older children to identify
      • Young people who watch moderate amount of TV see number of ads for foods considered unhealthy.
    • CULTURE INFLUENCES
      • Associate foods with happy and secure experiences, linked to occasions.
      • Culture determines the food we put on the table.
      • CULTURAL NORMS - attitudes towards what consists of a 'proper meal'. E.g. older gens ensure meat and two veg.
        • Paul Rozin 1984 - CI are single most reliable predictor of food pref.
  • Because of our innate preferences for sweetness, we learn to prefer foods once sugar is added to them.
  • According to flavour-flavour learning principles, this association eventually leads to liking the new food on its own.
  • Children are often directly reinforced for food pref by parents.
    • They provide rewards for eating certain foods, in form of encouragement, praise and punishment.
      • CC is more powerful form of food preference learning because hard to establish pref using rewards.

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