Reward/ Need Satisfaction Theory

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  • Created by: PIE674
  • Created on: 22-09-13 20:22
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  • Reward/ Need Satisfaction Theory
    • Behavioural Approach
    • Form relationships with those who are most rewarding/ satisfying to be with.
    • Classical Conditioning: Associate person with positive event
    • Operant Conditioning: When a behavior is reinforced, it is encouraged to be repeated
      • Positive Reinforcement - company/ love/ financial security.
      • Negative Reinforcement - Prevent lonliness
    • Griffitt & Guay (1966)
      • -/+ Questionnaire
        • - Social Desirability
        • + Easily Replicated
      • - Lacks Mundane Realism
      • - Low temporal validity
      • - Big jump from findings to theory
      • Findings - Positive evaluation = higher rating
      • Conclusion - Supports operant & classical conditioning principles
    • Aron et al (2005)
      • Method - MRI scan
      • Findings - High activation of dophamine (area associated with rewards)
      • Conclusion - rewards are a contributing factor in a relationship.
      • + Strong physiological empirical evidence (brain scan)
      • - High temporal validity
    • - One Night Stands
      • Reward given but no relationship formed
    • Cyber Relationships
      • No association can be made yet relationship is formed
    • Selfishness
      • Suggests we only form relationships for rewards
      • Hay (1985) shows giving is just as important
    • Cultural Bias
      • Not a universal explanation
      • Lott (1994) - Women in other cultures value giving more
      • Western theory so difficult to generalise to eastern cultures (arranged marriages
    • Determinism
      • Suggests without rewards, no relationship will form
      • Fails to consider free will
      • One night stands/ cyber relationships disprove this

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