Retailing changes

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  • Retailing changes
    • Birmingham's changing CBD
      • 19th century-People move away from city to suburbs to avoid increasing pollution levels
      • 1890s-Manufacturing industries relocate to suburbs
      • 1980s/80s-Shopping outlets move to edge-and out-of-town locations like Merry Hill
    • Decline in CBD-As Birmingham's CBD has declined, so has retailing there. To address this the city council has supported redevelopment projects including the Bullring and Grand Central shopping centres.
    • New shopping centres-Edge-and out-of-town centres have advantages: for retailers-cheaper, larger units than in CBD. for consumers- free, easy parking all stores under one roof.
    • Rise of internet shopping- the rise in internet shopping since the late 1990s has reduced numbers of consumers using the CBD. Benefits include:24-hour shopping, special discounts and 'armchair' shopping
    • Impact of decentralisation on Birmingham
      • The movement of shops to out-of-town locations like Merry Hill caused a 12% decline in trade in the CBD
      • The movement of shops to Merry Hill resulted in the redevelopment of what was originally a brownfield site.
      • Redevelopment of the CBD through new projects like the Mailbox and Bullring has now seen a growth in trade.

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