Responses to IT developments
- Created by: Cadenza146
- Created on: 30-06-21 09:28
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- Responses to IT developments
- Adapting business processes
- customer loyalty cards
- customers can collect points
- used to build a customer profile
- customers can collect points
- automated online customer help
- chatbots
- uses AI to decide on a response
- chatbots
- emails to remind about items left in the basket
- emails for special offers
- integrated stores
- Amazon Go
- customer loyalty cards
- Sales and marketing opportunities
- viral advertising campaigns
- customised advertising
- searches will start to recommend relevant ads
- marketing apps
- apps for restaurants
- games tailored for businesses
- social media marketing
- Purchasing opportunities for automated ordering
- Automated manufacturing processes
- relies on computerised control systems to run manufacturing equipment
- allows production to run 24/7 via robots
- Customer support systems for online systems
- emails
- ticket systems
- No response
- some businesses may wait to see how the technology fares
- could get technology cheaper by waiting
- Adapting business processes
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