Resistance to social influence

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  • Resistance to social influence
    • Social support
      • Presence of people who resist pressure to conform/obey can help others do the same
      • These people act as models to show others that resistance to social influence is possible
      • Pressure to conform reduced if other people aren't conforming
      • Asch changed task difficulty, size and unanimity
      • Reducing unanimity of confederates and including one who dissented meant reduced levels of conformity
      • Allowed person to behave more independently
      • Milgram-Obedience dropped from 65% to 10% when genuine ppt joined by confederate who disobeyed
      • May not follow dissenters behaviour, but frees us to act from own conscience... agentic --> autonomous
    • Locus of control
      • Our own perception of how much control we have over the events in our life
      • Internal: We are mostly responsible for what happens
      • External: Mainly a matter of luck or outside forces
    • Evaluation
      • SS: Research support- Allen and Levine found conformity decreased with one dissenter in Asch type study
      • Research support: Gamson found higher resistance than Milgram's study as ppts in groups
      • LOC: Research support- Holland repeated Milgrams study, measured whether ppts internals/ externals. 37% internals did not continue to highest shock level, only 23% externals. Increases validity
      • Twenge analysed data from American obedience studies over period of 40 years. Found resistance to obedience increases over time, challenges link between LOC and resistance to obedience


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