research methods
- Created by: Emma Cornhill
- Created on: 10-05-15 19:51
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- research methods
- experimental method
- lab experiment
- varibles are easier to control
- procedures can be easily repeated
- high internal validity
- ecological validity can be a concern
- increased risk of demand characteristics
- higher risk of investigator effects
- field experiment
- improved ecological validity when compared to lab experiment
- behaviour is more realistic
- decreased risk of demand characteristics
- more difficult to control extraneous varibles
- internal validity may be affected
- more difficult to replicate
- lab experiment
- case study
- in depth investigations of a single person, group, event or community.
- more flexiblity allowed from researcher
- can interact with participants
- answers can be qualified
- interviewer can detect body language
- interpret discomfort or emotions
- low population validity
- low replicability
- low reliability
- interviews
- can interact with participants
- answers can be qualified
- interviewer can detect body language
- interpret discomfort or emotions
- relies on subjective interpretation of interviewer
- time consuming
- can interact with participants
- questionnaires
- disadvantages of interviews are advantages of questionnaires
- observations
- covert/overt
- event/time sampling
- variables
- extraneous
- may affect some people
- confounding
- will affect everybody the same way
- extraneous
- experimental method
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