Research methods - questionnaires
- Created by: 14ClarEJ
- Created on: 04-03-20 11:11
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- research methods - questionnaires
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- strengths
- they can be economical
- large amounts of research data for relatively low costs can be made.
- information can be easily converted to quantitative data
- allowing statistical analysis of the data
- the questions are standardised
- all the participants are asked the same questions in the same order
- can be replicated easily and so has a good reliability
- all the participants are asked the same questions in the same order
- they can be economical
- limitations
- lack detail
- responses are fixed and so there is less scope for the respondents to supply
- lack detail
- strengths
- open
- strengths
- rich qualitative data
- respondent can give why they have a certain attitude
- rich qualitative data
- limitations
- time consuming to collect data
- so a smaller sample size is obtained
- time consuming to analyse the data
- because of the data being qualitative
- not easy for the respondents that aren't so educated to answer
- can be hard to generalise or people may lie about their opinion
- time consuming to collect data
- strengths
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