Research Methods

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  • Created by: ecotts
  • Created on: 30-05-17 19:08
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  • Research Methods
    • Data
      • Qualitative Data
        • Give a feel of what something is like. How people understand and feel
      • Quantitive Data
        • What people do and say, numbers and statistics information in a numerical form. Official statistics, experiments opinion polls
      • Primary Data
        • social surveys, participant observation, experiments. information collect by yourself
      • Secondary Data
        • Information collected by someone else but sociologist use. Official statistics, documents
    • Questionnaires
      • practicalities
        • Issues to collect data in a large scale
      • Strengths
        • Quick to complete, easy to compare
      • Weakness
        • Limited answers, set amounts of questions
      • Ethical Issues
        • Confidenitualty, is needed and important
    • Structured interviews
      • practicalities
        • To ask everyone the same question in same order
      • Weakness
        • Its time consuming and have to ask every question
      • Ethical Issues
        • Confidentiality is important
    • Unstructured interviews
      • practicalities
        • Informal and free flowing like an everyday conversation
      • Strengths
        • More flexible and can be adapted
      • weakness
        • Time consuming, training interviewer is required but expensive
      • Ethical Issues
        • Over involvement in peoples lives confidentuality
    • Official Statistics
      • practicalities
        • Connect facts and figures
      • Strengths
        • Time saving, cheap and available
      • Weakness
        • people don't always give correct info
      • Ethical Issues
        • Interfere with people privacy
    • Participants observation
      • practicalities
        • Undercover or over cover (revel identity) research
      • Strengths
        • Participants act normal evidence valid
      • Weakness
        • Not reliable, hawthorne effect,  takes time
      • Ethical Issues
        • Content is need. Deception may happen if research is convert (undercover)
    • Experiments
      • practicalities
        • Laboratory/ Field experiments
      • strengths
        • Cheap and reliable
      • Weakness
        • Hard to control, not typical of real-life situations
      • Ethical Issues
        • Lack of content, harm to participant
    • Documents
      • practicalities
        • secondary source, public, personal, historical
      • strength
        • cheap and available. Saves time and money
      • weakness
        • Documents might not all be right. could be fake
      • Ethical Issues
        • May be private, no permission concent

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