Research Methods
- Created by: ecotts
- Created on: 30-05-17 19:08
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- Research Methods
- Data
- Qualitative Data
- Give a feel of what something is like. How people understand and feel
- Quantitive Data
- What people do and say, numbers and statistics information in a numerical form. Official statistics, experiments opinion polls
- Primary Data
- social surveys, participant observation, experiments. information collect by yourself
- Secondary Data
- Information collected by someone else but sociologist use. Official statistics, documents
- Qualitative Data
- Questionnaires
- practicalities
- Issues to collect data in a large scale
- Strengths
- Quick to complete, easy to compare
- Weakness
- Limited answers, set amounts of questions
- Ethical Issues
- Confidenitualty, is needed and important
- practicalities
- Structured interviews
- practicalities
- To ask everyone the same question in same order
- Weakness
- Its time consuming and have to ask every question
- Ethical Issues
- Confidentiality is important
- practicalities
- Unstructured interviews
- practicalities
- Informal and free flowing like an everyday conversation
- Strengths
- More flexible and can be adapted
- weakness
- Time consuming, training interviewer is required but expensive
- Ethical Issues
- Over involvement in peoples lives confidentuality
- practicalities
- Official Statistics
- practicalities
- Connect facts and figures
- Strengths
- Time saving, cheap and available
- Weakness
- people don't always give correct info
- Ethical Issues
- Interfere with people privacy
- practicalities
- Participants observation
- practicalities
- Undercover or over cover (revel identity) research
- Strengths
- Participants act normal evidence valid
- Weakness
- Not reliable, hawthorne effect, takes time
- Ethical Issues
- Content is need. Deception may happen if research is convert (undercover)
- practicalities
- Experiments
- practicalities
- Laboratory/ Field experiments
- strengths
- Cheap and reliable
- Weakness
- Hard to control, not typical of real-life situations
- Ethical Issues
- Lack of content, harm to participant
- practicalities
- Documents
- practicalities
- secondary source, public, personal, historical
- strength
- cheap and available. Saves time and money
- weakness
- Documents might not all be right. could be fake
- Ethical Issues
- May be private, no permission concent
- practicalities
- Data
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