Representation of elderly - old
- Created by: LunaShomeiRose
- Created on: 16-11-19 12:08
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- focus on deafness, grumpiness and not being as able as they once were
- Represent. of the elderly
- process of growing old is not always repres-ented positively
- Anti-ageing products representing ageing as something to be challenged / reversed
- Anti-aging products often fake
- e.g. Olay's anti-aging cream banned - was misleading - wrinkles were removed by computer
- speakers indirectly paid for good review with bribes
- e.g L'oreal's anti aging cream advert
- 'if i keep getting the compliments, I'm going to keep using it' presents aging bad
- e.g L'oreal's anti aging cream advert
- e.g L'oreal's anti aging cream advert
- 'if i keep getting the compliments, I'm going to keep using it' presents aging bad
- Anti-aging products often fake
- elderly = depictions of loneliness
- e.g John Lewis: Man on the Moon
- man isolated on moon emphasis insignificance + alienates them
- ‘man on the moon’ framed in an extreme wide shot to express his isolation.
- grey environment on moon. Earth = colourful
- elderly lack liveliness + happiness
- could argue they're grumpy because they are isolated. youth brings elderly happiness (child sends colourful present with colourful balloons
- elderly lack liveliness + happiness
- song lyrics 'half a world way' suggest elderly can't connect with youth + are isolated
- Extreme long shots suggest that the man = far away both physically and mentally + all elderly people behave in same distant manner.?
- MISE EN SCENE? (everything in scene)
- Figure expression – man appears wistful + over-emotional, unable to connect with other humans ‘on another planet’ by comparison.?
- Costume – traditional, bland colours. suspenders suggest he is out of touch with modern fashion.?
- Props – he grasps a porcelain cup with fancy decoration - prop associated with an ancient era; the mani s similarly distant.?
- man isolated on moon emphasis insignificance + alienates them
- e.g John Lewis: Man on the Moon
- Anti-ageing products representing ageing as something to be challenged / reversed
- positive repres-entations of older people in the media.?
- e.g action-adventure films Red & Red 2
- traditional rep-resentations challenged + subvert negative stereotype of pensioners ?
- characters show old people as energetic + not prepared to sit around in retirement, they are instead, Retired and Extremely Dangerous (RED)?
- e.g advert
- defies stereotype
- shows elderly jumping in pools + getting tattoos + going partying - being young
- defies stereotype
- Bernard Hopkins - was professional boxer. Retired at 52. Shows elderly are capable of big things. Active lifestyle allows elders to prove they don't belong in stereotype
- e.g Millennials Show Us What ‘Old’ Looks Like | Disrupt Aging
- millennials depict old people as incapable. Then meet elderly and both taught each other new skill. Proved elderly were capable of learning new things +being active
- 'when people start stopping, that's when they start getting old'
- millennials depict old people as incapable. Then meet elderly and both taught each other new skill. Proved elderly were capable of learning new things +being active
- e.g action-adventure films Red & Red 2
- stereotyped as bad with tech
- e.g tech. savvy with Beatrice - advert
- Reinforces elderly = bad with tech.
- elderly can't + don't want to learn new things (very fixed in their ways)
- Facts oppose this: over 70% of 'boomers' use internet daily
- most elderly people keep away from tech as they're scared of being stereotyped
- Counter argument
- e.g Millennials Show Us What ‘Old’ Looks Like | Disrupt Aging
- millennials depict old people as incapable. Then meet elderly and both taught each other new skill. Proved elderly were capable of learning new things +being active
- 'when people start stopping, that's when they start getting old'
- millennials depict old people as incapable. Then meet elderly and both taught each other new skill. Proved elderly were capable of learning new things +being active
- e.g Millennials Show Us What ‘Old’ Looks Like | Disrupt Aging
- Facts oppose this: over 70% of 'boomers' use internet daily
- elderly can't + don't want to learn new things (very fixed in their ways)
- Reinforces elderly = bad with tech.
- e.g tech. savvy with Beatrice - advert
- process of growing old is not always repres-ented positively
- Represent. of the elderly
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