Reward / Need Satisfaction - The formation of romantic relationships

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  • Formation of romantic relationships
    • Byrne and Clore, 1970
      • Reward / Need Satisfaction Theory
        • We are attracted to people who we find satisfying or gratifying to be with
        • We are motivated to seek rewarding stimuli and avoid punishing stimuli
    • Attraction through association
      • We also like people who are associated with pleasant events
      • In this way, a previously neutral stimulus (e.g. someone we had not previously met and therefore have no real feelings about can become positively valued because of their association with a pleasant event
      • Byrne and Clore believed that the balance of positive and negative feelings was crucial in relationship formation
        • Relationships where the positive feelings outweigh the negative feelings were more likely to develop and succeed
    • Rewards and punishments
      • Rewarding stimuli produce positive feelings in us
      • Punishing stimuli produce negative feelings
      • According to operant conditioning, we are likely to repeat any behavior that leads to a desirable outcome
      • Byrne and Clore's theory suggests
        • That we enter into relationships because the presence of some individuals is directly associated with reinforcement
  • Evaluation
    • Evidence for the importance of reward
    • Formation of romantic relationships
      • Byrne and Clore, 1970
        • Reward / Need Satisfaction Theory
          • We are attracted to people who we find satisfying or gratifying to be with
          • We are motivated to seek rewarding stimuli and avoid punishing stimuli
      • Attraction through association
        • We also like people who are associated with pleasant events
        • In this way, a previously neutral stimulus (e.g. someone we had not previously met and therefore have no real feelings about can become positively valued because of their association with a pleasant event
        • Byrne and Clore believed that the balance of positive and negative feelings was crucial in relationship formation
          • Relationships where the positive feelings outweigh the negative feelings were more likely to develop and succeed
      • Rewards and punishments
        • Rewarding stimuli produce positive feelings in us
        • Punishing stimuli produce negative feelings
        • According to operant conditioning, we are likely to repeat any behavior that leads to a desirable outcome
        • Byrne and Clore's theory suggests
          • That we enter into relationships because the presence of some individuals is directly associated with reinforcement
  • Support - Griffitt and Guay (1969)
    • Participants were evaluated on a creative task by an experimenter and then asked to rate how much they liked the experimenter
      • This rating was highest when the experimenter had positively evaluated the performance on the task
    • Evidence for the importance of reward

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