Rebranding Farming
- Created by: Joseph Timoney-Smith
- Created on: 04-04-14 13:44
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- Rebranding Farming
- Farming in crisis
- The prices paid to farmers are not enough to earn a decent living
- Farm incomes fell sharply between 1973 and 2003, from £80,000 to £2500 but recovering to £12,500 in 2003
- At an hourly rate, farmers get paid less than minimum wage
- Why has farming collapsed?
- 69% of farmers rely on farming for their entire income
- Many have to take a second, part-time job just to leave, meaning 100% of their focus is not on farming!
- The strength of the pound: Between 1996 and 2007, the pound increased in value against the Euro by 33%, making imported food cheaper
- The power of supermarkets: competition between supermarkets has lead to prices being forced down to attract customers, so farmers get paid less
- New life on the land?
- Embracing tourism - tourists have a chance to see and understand how a farm works
- Focusing on higher-value products such as wine or cheese
- Adopting eco-friendly approaches to managing the environment,kinder fertilizer
- Adopting welfare approaches towards animals, which focus on care
- Lobb's Farm Shop in South Cornwall
- Instead of just focusing on veg and livestock, they now produce cheese, wine and ice cream
- They have set up a farm shop that attracts the more "healthier way" to eat
- Has a visitors information centre, informing them about the farm and giving tours of the 800 acres land
- It means to improve the environmental quality by attracting birds through bird seed
- Farming in crisis
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