Rebranding Cornwall

Methods of rebranding Cornwall. All were funded by Objective One

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  • Rebranding Cornwall
    • Extreme Sports Academy
      • Location
        • Watergate Bay, near Newquay Airport
        • Area is already popular with tourists, especially younger ones
      • About
        • Courses in surfing, wave skiing and kite surfing
        • Owners also own Watergate Bay Hotel, overlooking academy
      • Benefits to locals
        • Open all year and employ 50-60 people year-round
        • Work is reliable and not seasonal
    • Jamie Oliver's Fifteen restaurant
      • Location
        • Watergate Bay
      • About
        • 100 seats
        • Trains young people in catering
        • Each year, 30 16-24 year olds from poor backgrounds selected for training
        • Train at Cornwall college
        • Profits from restaurant go towards further training
      • Benefits to locals
        • Trainees are from poor backgrounds which breaks cycle of poverty
        • Helps to lower youth unemployme-nt
    • Combined Universities in Cornwall
      • About
        • Increases university courses available
        • Helps graduates set up businesses or get jobs in Cornwall
        • EG: Sixixs, set up by graduates, carpentry with Cornish timber
        • EG: Neutralize, set up by graduates, computing, helps companies improve placing on search engine results
      • Location
        • University College Falmouth
      • Benefits to locals
        • Prevents brain drain which will increase Cornwall's GDP
    • Arts and Culture
      • About
        • Fowey holds Du Maurier festival (May). Hosts authors, musicians and broadcasters
        • Theatre, music and dance at Hall for Cornwall, Truro
      • Location
        • Fowey
        • Investments across Cornwall eg Tate St Ives
      • Benefits to locals
        • Attracts arts tourists
        • Niche market
        • Creates pride in local culture
    • South West Film Studios
      • About
        • £2 million funding from Objective One
        • 2 film studios built
        • Company was expected to provide 200 jobs
      • Location
        • St Agnes, north Cornwall
      • Failure
        • Bankrupt in 2004
        • Investigators found no accounts re. business finance
        • Owner, Alex Swann, jailed in 2007 for fraud

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