Rebranding Cornwall
Methods of rebranding Cornwall. All were funded by Objective One
- Created by: emily_w
- Created on: 14-03-15 15:53
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- Rebranding Cornwall
- Extreme Sports Academy
- Location
- Watergate Bay, near Newquay Airport
- Area is already popular with tourists, especially younger ones
- About
- Courses in surfing, wave skiing and kite surfing
- Owners also own Watergate Bay Hotel, overlooking academy
- Benefits to locals
- Open all year and employ 50-60 people year-round
- Work is reliable and not seasonal
- Location
- Jamie Oliver's Fifteen restaurant
- Location
- Watergate Bay
- About
- 100 seats
- Trains young people in catering
- Each year, 30 16-24 year olds from poor backgrounds selected for training
- Train at Cornwall college
- Profits from restaurant go towards further training
- Benefits to locals
- Trainees are from poor backgrounds which breaks cycle of poverty
- Helps to lower youth unemployme-nt
- Location
- Combined Universities in Cornwall
- About
- Increases university courses available
- Helps graduates set up businesses or get jobs in Cornwall
- EG: Sixixs, set up by graduates, carpentry with Cornish timber
- EG: Neutralize, set up by graduates, computing, helps companies improve placing on search engine results
- Location
- University College Falmouth
- Benefits to locals
- Prevents brain drain which will increase Cornwall's GDP
- About
- Arts and Culture
- About
- Fowey holds Du Maurier festival (May). Hosts authors, musicians and broadcasters
- Theatre, music and dance at Hall for Cornwall, Truro
- Location
- Fowey
- Investments across Cornwall eg Tate St Ives
- Benefits to locals
- Attracts arts tourists
- Niche market
- Creates pride in local culture
- About
- South West Film Studios
- About
- £2 million funding from Objective One
- 2 film studios built
- Company was expected to provide 200 jobs
- Location
- St Agnes, north Cornwall
- Failure
- Bankrupt in 2004
- Investigators found no accounts re. business finance
- Owner, Alex Swann, jailed in 2007 for fraud
- About
- Extreme Sports Academy
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