Unit 2- Rebranding cool cornwall

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  • Rebranding cool Cornwall
    • Using arts and culture
      • Designed to attract arts tourists
      • Hosts aurthers, musicians and broadcasters for 11 days.
      • Museam dedicated to sculpturess (Barbara Hepworth)
      • Tate St Ives (1993)
      • Theatre, music and dance in Truro
    • Extreme water sports
      • Targating a younger age
      • Windsurfing, kite surfing
      • Resturant- employs 50-60 people in 2006 (all year round)
        • Compared to 15-20 people in 2003
    • Jamie oliver resturant
      • 100 seater, located on sea front
      • Teaches 16- 24 year olds skills through cooking
      • Profits then fund further training
    • Combined universities of cornwall
      • Universities of Falmouth and Exetar
      • Helps graduates set up businesses or secures knowladge base jobs
    • South west film business
      • 5.7 million complex
      • 2004 went bankrupt- building work never completed
      • Owner Alex Swann was arrested for fradulently obtaining money from objective one and jailed in 2007
  • Resturant- employs 50-60 people in 2006 (all year round)
    • Compared to 15-20 people in 2003

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