Unit 2- Rebranding cool cornwall

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Rebranding cool Cornwall
- Using arts and culture
  - Designed to attract arts tourists
  - Hosts aurthers, musicians and broadcasters for 11 days.
  - Museam dedicated to sculpturess (Barbara Hepworth)
  - Tate St Ives (1993)
  - Theatre, music and dance in Truro
- Extreme water sports
  - Targating a younger age
  - Windsurfing, kite surfing
  - Resturant- employs 50-60 people in 2006 (all year round)
    - Compared to 15-20 people in 2003
- Jamie oliver resturant
  - 100 seater, located on sea front
  - Teaches 16- 24 year olds skills through cooking
  - Profits then fund further training
- Combined universities of cornwall
  - Universities of Falmouth and Exetar
  - Helps graduates set up businesses or secures knowladge base jobs
- South west film business
  - 5.7 million complex
  - 2004 went bankrupt- building work never completed
  - Owner Alex Swann was arrested for fradulently obtaining money from objective one and jailed in 2007
Resturant- employs 50-60 people in 2006 (all year round)
- Compared to 15-20 people in 2003

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