4.3 Sport in the late 20th century

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  • Reasons for growth in participation of sports since 1950
    • Increased leisure time
      • Since the end of WW2 standard for living has improved.
        • Holiday time and income increased
      • Holiday time and income increased
    • Growth in Organised Junior sport
      • Matches played between schools declining
      • National youth movements e.g Young farmers ckub introduced sports competitions into their festivals
      • Local sports clubs  started to coach teams of all ages and genders.
    • Obesity epidemic
      • People adopting a less active lfiestyle, supermarket shopping and Junk food
      • Private gyms opened and became popular
      • Sport centres and activity centres
        • Plas Menai 1986 offered Sailing, canoeing etc.
      • Matches played between schools declining
    • Improved facilities
      • First purpose built sport centre opened in Harlow, sessex 1964
        • Sport centres and activity centres
          • Plas Menai 1986 offered Sailing, canoeing etc.
      • Basketball, volleyball, badmington, squash all increased in popularity
      • Floodlights allowed training in evenings
      • Synthetic outdoor playing surfaces - Hockey, tennis, football.
      • Hillsborough disaster 1989 - 96 deaths of liverpool football fans. Led to improved spectator conditions e.g all seater stadiums
      • Obesity epidemic
        • People adopting a less active lfiestyle, supermarket shopping and Junk food
        • Private gyms opened and became popular
    • Disability sport opportunities
      • Sport was introduced as a form of rehabilitation for injured veterans after WW2
      • 1948 London olympics led to introduction of wheelchair athletes at the Stoke Mandeville hospital
        • Evolved into modern paralympics
          • Tanni Grey-Thompson
    • Female participation in sport
      • Success of female athletes
        • Tanni Grey-Thompson
      • Local sports clubs  started to coach teams of all ages and genders.
    • Better transport
    • Fuller employment and more disposable income after WW2
    • Influence of TV and sponsorship
      • 1960s- most people had access to a TV
      • Sports events broadcasts encouraged interest and participation in sport
      • Larger audiences attract major sponsors for advertising - pumped money back into the sport
      • Sponsor and Cable TV caused shorter versions of sport e.g Twenty20 to fit in TV scheduels
      • Competition between TV providers helped Premier league football clubs
      • Popularised minority sports
      • Sporting icons, lifestyle of players to entertain crowd
      • Watch sport at home
      • More emphasis on winning than fair playing due to money
      • Arsenals emirates stadium was built with money from Sponsorship

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    Russell

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    Interesting study. What about the significance of soccer in the 21st century?

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