Reasons for staying small

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  • Reasons for a business staying small
    • Flexibility
      • Small business can make decisions faster and adapt to competitive environment
    • Owner preferences
      • Owner may be satisfied with level of profit
    • Costs
      • Smaller firms have lower running costs
    • Personal service
      • Easier to provide a personal service to customer
    • Convenience as USP
      • Able to serve local community. More convenient than large competitor
    • Control and efficiency
      • Owner keeps control of the business and easier to operate efficiency

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