radio 1 Case Study
- Created by: csmith13
- Created on: 02-02-20 18:25
View mindmap
- Media - Radio 1
- The BBC - Buisness Contexts
- Agenda to appeal to the masses
- Target Audience of 15-29 year olds
- Competition with commercial stations
- Regulation
- Regulated by Ofcom since april 2017
- to protect the public from harmful content (livingstone and lunt -> uses the citizen moddel)
- Made sure to inform educate and entertain
- 50% of music is played during the day to ensure the most people will listen at that time
- Regulated by Ofcom since april 2017
- PUBLIC SERVICE BROADCAST
- Have to inform educate and entertain
- Do this by ensuring a diverse range of content compared to things e.g heart
- BBC get their income from TV lisences = guarenteed -> Don't need to be commercial to gain ads e.g heart.
- Uses of media convergence to distribute across other platforms
- Youtube
- Spotify
- Uses of media convergence to distribute across other platforms
- BBC get their income from TV lisences = guarenteed -> Don't need to be commercial to gain ads e.g heart.
- Do this by ensuring a diverse range of content compared to things e.g heart
- LORD REATHE'S PRINCIPLES
- Set out in 1920 to INFORM EDUCATE AND ENTERTAIN
- International reputation
- Honesty and diversity
- Vast portfiolio of radio stations owned by BBC allows for targetting at NICHE audiences
- NO PRESSURE FOR MONEY = X CURRAN AND SEATON'S THEORY
- Politicaly Unbias
- Vast portfiolio of radio stations owned by BBC allows for targetting at NICHE audiences
- Honesty and diversity
- Have to inform educate and entertain
- HOSTS
- Nick Grimshaw
- Started in 2012 to appeal to a younger audience
- HE then fell in viewership,
- Joined in august 2018
- HE then fell in viewership,
- Started in 2012 to appeal to a younger audience
- Greg James
- Role in wider media
- Charity Work extreme sport challennges
- Teen awards
- Joined in august 2018
- Has a less mainstream approach - allows listeners to call in mroe freuently acknowledges audience
- Received 4 million views vs grimshaw recieve 1/2 mil
- Role in wider media
- Nick Grimshaw
- AUDIENCE
- 22% of 16-24 year olds tune into radio
- New technology is a massive threat to their viewership
- 22% of 16-24 year olds tune into radio
- CASE STUDY 15th NOVEMBER
- MUSIC STATS
- Nationality
- 43.6% british
- 39.2% American
- Song diversity
- 69.6% mainstream Pushing current music to an audiece
- 24.3% Indie NICHE appeals to 15-29 year olds
- For example november 15th they used top
- 38.1% pop
- 21.4% indie
- Genre Diversity
- 38.1% pop
- 21.4% indie
- 38.1% pop
- Nationality
- TIME FOR EACH FEATURE
- 69.2% music
- 23.6% Chat
- 7.2% news
- MUSIC STATS
- The BBC - Buisness Contexts
Comments
No comments have yet been made